Cookie Policy

Cookies are small text files used to transfer information and can be used on websites for functionality, analytics and advertising. On this website we primarily use cookies for functionality and analytics.

This cookie policy provides information about the different types of cookies that we use and their purpose. As part of our due diligence with respect to the GDPR legislation, TWA performed a detailed cookie audit to present you with full details about our use of cookies.

Types of Cookies

There are several different types of cookies, these different types are described below.

Essential Cookies
These are cookies which are essential for the running of our website. Without these cookies, parts of our website would not function. These cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.

Functionality Cookies
Site functionality cookies allow you to navigate the site and use our features, such as playing video content or downloading our free tools or guides. When you return to the site we’ll also be able to remember your settings.

Analytics Performance Cookies
Analytical performance cookies are used to monitor the performance of our website, for example, to determine the number of page views and the number of unique users our website has.

Web analytics services may be designed and operated by third parties (i.e. Google Analytics). The information provided by these cookies allows us to analyse patterns of user behaviour and we use that information to enhance user experience or identify areas of the website which may require maintenance. The information is anonymous (i.e. it cannot be used to identify you and does not contain personal information such as your name and email address) and it is only used for statistical purposes.

Advertising Cookies
These cookies record your visit to our website, the pages you have visited and the links you have followed. We may use this information to show you only advertising relevant to your interests on other websites, such as social networks. We will NOT share this information with any third party advertisers. These cookies allow you to share and send information to other websites.

Embedded Cookies

In our blogs, we sometimes use video content from websites such as YouTube. When you visit a page with such content, you may be presented with cookies from these websites. TWA does not control these cookies and you should check the relevant third party’s website for more information.

Cookies used on this website

Please find below a detailed list of the cookies used on this website, their origin and their purpose.

Cookie Tag Provider Type Expiry Purpose
_smVid SumoShare Functionality 29 days Used for sign-up prompt purposes when visitors browse marketing page.
lidc LinkedIn Functionality 1 day LinkedIn share button and add tags
PHPSESSID VisTrail Functionality None. Session cookie Identifies return visits by device
_ga Google Analytics Analytics Performance 2 years This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. It does not contain any user identification information.
_gat Google Analytics Analytics Performance 10 mins Used to throttle request rate
_gid Google Analytics Analytics Performance 1 day Used to distinguish users
vtses VisTrail Analytics Performance None. Session cookie Identifies return visits by device
hubspotutk HubSpot Analytics Performance 10 years This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.
_hssc HubSpot Analytics Performance 30 mins This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount and session start timestamp.
_hssrc HubSpot Analytics Performance None. Session cookie When we change the session cookie, this cookie is also set. We use it to determine if the user has restarted their browser.
_hstc HubSpot Analytics Performance 2 years Cookie for tracking our website visitors. It contains the domain, utk, initial/last/ current timestamp, and session number (increments for each subsequent session).
_cfduid HubSpot Analytics Performance 1 year Cookie associated with sites using CloudFlare, used to speed up page load times. It does not contain any user identification information.
hsfirstvisit HubSpot Analytics Performance 10 years Web Analytics
fr Facebook Advertising 1 year Encrypted Facebook ID and Browser ID
bcookie LinkedIn Advertising 1 year Browser ID cookie
bscookie LinkedIn Advertising 1 year Secure browser ID cookie
BizoID LinkedIn Advertising 1 year LinkedIn Ad analytics tracking cookie
UserMatchHistory LinkedIn Advertising 1 year LinkedIn Ad analytics tracking cookie
lang LinkedIn Advertising 35 Days Share button functionality and user tracking cookies.
personalization_id Twitter Advertising 2 years This cookie is set due to Twitter integration and sharing capabilities for social media. It does not contain any user identification information.
How can you control Cookie settings

You can block cookies by activating the setting on your browser which allows you to refuse the placement of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be to access all or parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as outlined by this policy.
For instructions on how to switch on web browser cookie screening for all the major web browsers, please the relevant link below:

Google Chrome
Apple Safari
Microsoft Edge
Mozilla Firefox

More information about Cookies

For more information about cookies and how they work, please see .
Or if you have a specific query about the cookies used on this website please contact [email protected] .